The World Wildlife Fund (WWF) wants to see labelling on red meat and dairy products that would advise people not to eat meat more than 3 times a week and dairy products not more than 3 times a day. WWF claims this would have a positive impact on health and the environment. A co-author of the WWF report says that the British eat 70% more meat and 40% more dairy than what is advised. Meat associations have responded by saying that while their industry does indeed have a carbon footprint which needs to be tackled, the industry also brings social and economic benefits that should not be ignored.