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UK Ad Campaign on Saturated Fats 

11 February 2009
The UK’s Food Standards Agency has launched a public campaign against eating too much saturated fat to tackle cardiovascular disease, the number one cause of premature death in the country. A 40-second TV ad and printed ads showing everyday products containing saturated fat aim to raise awareness of the health risks of consuming excessive quantities of cheese, snacks, cakes and biscuits.
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